From August 2013 to January 2015, I worked as a Designer & Developer at McArthurGlen, Europe’s leader in designer outlet retailing. My work consisted in creating website elements, newsletters, advertising banners and social media assets for 21 centres across Europe for customer retention and acquisition purposes. During my time there, I had the chance to take part in exciting projects, such as producing designs that have been featured on Vogue’s website or sending out email campaigns to hundreds of thousands of subscribers. My aim was to help deliver the digital marketing strategies whilst constantly improving the visuals, increasing the creation of content, ensuring that we adhered to the style guide, and producing engaging and credible fashion-led content.
Here are just a few examples of the designs I worked on during my time in the company: